Activating HBO’s Westworld during SXSW 2018

By March 27, 2018News

Nomad Lead Engineer, Michael Pierce.

Giant Spoon, the marketing agency hired by HBO, contacted Nomad to provide audio for a massive multi-acre Westworld activation at SXSW 2018. The Nomad team worked closely with Justin McCoy who led the entire production, coordinating over 60 actors and 5 stunt-men (in addition to a large team of directors and set designers). Performances featured Jake Penrod, Dallas Acid, The Merles and Indrajit Banerjee as part of the immersive exhibition. Check out these links for more info:

https://www.vanityfair.com/hollywood/2018/03/westworld-sxsw-hbo

http://www.adweek.com/brand-marketing/inside-hbo-and-giant-spoons-massive-immersive-westworld-activation-at-sxsw/I